Ashley David, MFA & PhD
Whatever your resources, I can help you maximize them to produce marketing campaigns, communications, and teams that re-set your bar and help you secure competitive advantage.
Here are some past examples for you:
- Founding Blog Editor & Online Producer, Michigan Quarterly Review, University of Michigan (Ann Arbor, MI/remotely). As editor, developed the blog’s editorial strategy and responsible for end-to-end direction including hiring and supervising a geographically dispersed and award-winning roster of ~15 contributors and publishing 2-4 articles per week. As online producer, maximized limited resources to develop and implement strategies to enhance the user experience and maximize the journal’s exposure and impact. Defined strategy for digital suite of offerings (mobile app, digital edition, online-only content), evaluated technologies (including layout, submissions, and analytics) for adoption by the journal, and developed website 2.0 redesign to include a digital edition of the print journal and online submissions. Authored a social media campaign that increased Facebook engagement by 1026.2%, web traffic by 15%, and print journal subscriptions by 4%. (2010-2014)
- Predoctoral Resident Artist Fellow assigned to Marketing & Communications, International Program, and Development, Vermont Studio Center (Johnson, VT). Developed a social media campaign to raise awareness about domestic and international residency fellowships, which increased web traffic by 50% and applications by 30%. Developed and implemented an Alumni Welcome campaign to encourage alumni to remain active members of the VSC “family.” Analyzed current web design and developed a user-centric design to address VSC’s three main constituent populations and fulfill VSC’s stated mission and goals (not implemented due to resource issues). Developed and implemented an international program to enhance the residency experience for international residents and to integrate the VSC community overall. (2011-2012)
- Graduate Assistant for Marketing & Communications and Editor-in-Chief of Mandala Journal, Institute for African American Studies, The University of Georgia (Athens, GA). Secured and art-directed development of pro bono logo to re-brand the Institute and its subsidiary programs including Mandala Journal and the African Diaspora Film Festival. Developed website user-interface strategy to meet the needs of three diverse target audiences and supervised website redesign and roll-out including art direction, copywriting, and technical design and build. As editor-in-chief of the multicultural publication, Mandala Journal, edited two issues (“Cosmopolitanism” and “Reconciliation”); increased the volunteer student staff from three to thirteen; took the journal online; shifted readership from 100 local readers to establish an international presence with more than 3000 readers in eighty countries using thirty-three languages; and paved the way for exclusively undergraduate-based leadership. Awarded the 2011 Lee Roy B. Giles Encouragement Award for Excellent Scholarship & Service in the Field of African American Studies for this work. (2009-2011)
- Producer/Host of The Living Writers Show, WCBN-FM, 88.3, (Ann Arbor, MI). Revamped show format to professionalize broadcast and increase audience share; produced and promoted weekly 45-minute live, drive-time broadcast; and interviewed 45+ renowned writers and public figures about their lives and work. Garnered national notice, and Minnesota Public Radio flew me to St. Paul to explore options with them for a national books and writers show. (2005-2007)
- Marketing & Communications Manager, Stanford Alumni Association (2003-2004); Development Writer, Office of Development (2002-2003) Stanford University (Stanford, CA). Account consultant and/or lead for branding, marketing, and communications efforts including Stanford Alumni Association brand integration with Stanford University and a major multicultural alumni weekend conference featuring Anna Deauvere Smith, W. Richard West, Jr., et al. Developed fundraising campaigns and copy. For an annual giving campaign, “Not a Drop in the Bucket”, which I authored/directed, the contract design firm received a Bay Area design award. (2002-2004)