Truth is, most brands are far more company or organization driven than they are audience focused and serving. And the even bigger truth is, you’ll benefit greatly from your audience “owning” your brand.
I can help you develop a strategy to move in the right direction. We’ll employ MY PHILOSOPHY for OUR PROCESS to articulate your purpose(s) clearly and map them to your audience(s) effectively so that you achieve Strategic Impact.
Oh, but your brand is “complicated,” is it? You have sub-departments and sub-divisions and sub-brands, and oh my?!? Lucky you, “complicated” is my favorite kind of challenge. I eat complexity for breakfast. At least, that’s what my clients say.
I’ve collaborated with, for example, Stanford Alumni Association to help them nest their internal brands strategically and, in turn, to integrate with their co-brand, Stanford Development Office, and their parent brand, Stanford University, so that their diverse and multiple audiences, for their diverse and multiple offerings, “Go Cardinal” all the way!
The Institute for African American Studies at UGA offers another great “it’s complicated” success story. I commissioned a new logo for the Institute and one for its flagship publication, Mandala Journal, to create a suite of brands that would both distinguish the Institute from, and align it with, its parent brands: the “home” college–Franklin College of Arts & Sciences–and The University of Georgia.
In addition to shepherding your branding strategy in the right direction, I can direct design efforts and ensure that a) Your Style Guide exists; b) It’s easy to adopt, and c) Transition Management is as easy as change can be.
With me in your corner as YOUR COLLABORATOR, your staff will own your branding process, and your audience will own your brand.
…and you can take credit for Strategic Impact like nobody’s business!