Ghostwriting (for Senior Personnel)

I’ve written a variety of communications over the signatures of, and for presentation by, CEOs, corporate executives, and senior faculty. My clients have said that I sound just like them. Only better.

Sample #1

CEO of 3PAR Data spoke these words to launch his company’s flagship offering at the Gartner Conference.

User expectations of their storage systems have been changing rapidly. The amount and types of data is exploding, and we’re experiencing the increasing importance of utilizing data to drive business decisions.

IT organizations are being asked to do more with less and do it more quickly.

  • IT has to provision data services with differing service levels that are appropriate to each application, department or end user.
  • Expectations of uptime have increased dramatically.
  • CIOs and IT managers are responsible for improving the utility of their enterprise-critical data so it can be more readily transformed into actionable information.
  • On top of that, there is a major drive to rationalize the cost-effectiveness of storage infrastructures and operations.

In order to achieve these aggressive goals, IT managers must improve the efficiency of their storage assets and increase the productivity of their staff. At the same time, they must add new capabilities to their storage infrastructures. IT managers need the manageability, simplicity and availability associated with large systems, but in a fully modular format so they can eliminate over-provisioning and scale easily over time. They need much more powerful management and provisioning capabilities, but without the complexity that results from adding incremental layers of tools, software and systems.

Today, we now have a new category of storage – Utility Storage – to meet these complex needs. Utility Storage is designed from the ground up to address the shortfalls of previous generations of systems. Utility Storage meets the need for a highly scalable and controllable information infrastructure with a dramatically improved total cost of ownership.

Sample #2

I wrote this letter to the Vice Dean of Academic Affairs at UC-San Francisco regarding a faculty appointment over the signature of the Neurology Department chair.

Dear Dr. X:

A recently conducted national search for a physician possessing specialized training and expertise in neurology and rehabilitation has resulted in the selection of [this candidate]. I enthusiastically recommend the appointment and promotion of Dr. Y from Clinical Instructor to Assistant Clinical Professor of Neurology. This action has the concurrence of appropriate faculty, and the term of the initial appointment is three years.

Dr. Y’s “amalgam of creativity, technical cleverness and biological insight, and the ability to look far beyond the immediate intellectual horizon” coupled with his clearly demonstrated dedication to his patients, his students, and to the integration of scientific inquiry and practical application clearly make him our top candidate. In the words of a colleague, he is “a biologist who thinks like an engineer, and a physician who is a humanist.” Dr. Y’s primary activities will be located at […].

Teaching

Dr. Y is highly respected as a teacher by “students, residents, fellows and physicians” alike. A dedicated and creative teacher, his students value him for his depth and breadth of knowledge, for his “effective teaching style that incorporated many different learning preferences,” and for his development and use of a variety of supplemental teaching tools ranging from abstracts to slides to computer aides. Upon concluding a Grand Rounds presentation on prosthesis control at the University, Dr. Y received an unprecedented standing ovation from the Department of Neurology and the members of the Engineering Department who were present. In short, he is generally thought of as “extremely generous with his time and expertise,” and he has inspired his students in myriad ways. We anticipate that Dr. Y will continue to be an innovative educator and will prove to be an invaluable member of our teaching faculty.

Professional Competence and Activity

Dr. Y is exemplary in his mastery of several disciplines, his ability to integrate them for the betterment of both his patients and science, and further by his compassion and humility. A mentor and colleague writes that his prospects as a research scientist are “unlimited,” his skills as a physician, “superb,” and his ability “to organize his resources and to get the most in a positive sense from people around him is unrivaled,” making him a promising administrator. He has distinguished himself particularly “in maintaining an intense clinical load while developing a research program for prosthetic rehabilitation.” A colleague writes, Dr. Y “has a very sound work ethic and is unyielding in his quest for accurate diagnosis and management of his patients, and despite a successful scientific career, he has a very dedicated and loyal patient population.”

Research and Creative Work

Dr. Y’s approach to research is often novel and hands-on. His interests are in the management of neurologic disability, and his expertise in bioengineering is exemplified by his work to develop software and hardware for parallel processing computerized controlled prosthetic limbs. Drawing on his “outstanding knowledge” of mechanical engineering, neurobiology, kinesiology, and computer science, he is “always creative and innovative and [demonstrates] enormous research potential.” Another colleague writes, “if anyone can design an interface that will allow the brain to communicate with a mechanical device in an efficient way, it will be someone like him.” He has published, as first author, articles discussing cerebral venous thrombosis and iliac artery pseudoaneurysm following renal transplantation presenting as lumbosacral plexopathy.

University and Public Service

While at the University, Dr. Y volunteered to lead a resident book club to discuss Siegal’s text Basic Neurochemistry. To stimulate readings, he prepared outlines of the chapters in quiz-like format. He has spent countless hours with all his students including instructing undergraduate biomedical engineering students in the operation of lathe and mill tools and electronic testing equipment while they used his workspace to design and construct their projects. We expect that Dr. Y’s generosity of spirit and “contagious enthusiasm,” as illustrated in these examples, will make him a noteworthy contributor to the university community in both large and intimate circles.

In closing, I would like to add this comment from a colleague: Dr Y’s “interactions were professional with a core of personal contact that is the essence of good medicine and superior human relations. He is a team player with an extraordinary sense of what is ethical and he has a kind of probity and purity of spirit that you rarely see in others. The human dimension he brings to everything he does makes knowing him a pleasure as well as an inspiration.”

I am pleased to propose this promotion and will provide you with any additional information you may need.

Sincerely,

Chair and [Named Chair] Professor, Department of Neurology

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