3: My Philosophy

At the heart of our creative and compelling collaboration lies a deceptively simple formula:

STRATEGIC IMPACT = PURPOSE + AUDIENCE + SLI

z0015SLI is short for “single lasting impression.” When your audience walks away with the SLI that supports your purpose, you achieve strategic impact. It’s not always clear how to catalyze this result, however.

The key is strategic collaboration with the right collaborator, facilitated by solid process.

1 * 2 * 3 * GET STARTED